The EDIT line, our path to circularity

The EDIT line stems from the need to develop concrete projects with the aim of reducing the impact of products and packaging on the environment.

The swimsuits created in the EDIT line are made with a mono-polymer fabric, 100% recycled and 100% recyclable, of which they will occupy a leading position in the market of beachwear as they represent a combination of customer needs and awareness’, increasingly oriented to make the same informed choices at the time of purchase.

For the polymers used in the production of the fabric and accessories applied to the swimsuits, we involved Tide Ocean SA, a Swiss multinational, which creates them from oceans plastic, in total respect of biodiversity. Subsequently, the same polymers were used to create the polyester fabric, thanks to the experience of Tiba Tricot, an Italian company specialized in the production of warp-knitted fabrics. The fabric has completely innovative characteristics as it is not only made from plastic recovered from the oceans, but is also elastane-free, meaning such absence guarantees the total circularity of the product. The final phase of the project saw the collaboration with Belton Group, a company specialized in the realization of micro-components for the fashion accessories sector, which created the personalized accessories to be included in the costumes of the line. 

At the end of 2020, we completed the transition phase from Product Data Management (PDM) to Product Lifecycle Management (PLM), a year-long project that allowed us to refine the levels of traceability, control, and visibility throughout the product lifecycle. In particular, all information relating to the traceability of finished products and components is included on the PLM so that there is the possibility of immediate consultation. The objective of PLM is twofold: on the one hand, the improvement of the efficiency of the design process; on the other, the possibility to carry out more collaborative activities with suppliers, acknowledging the changing needs of the market.

The transition to PLM has involved an external consultant who has analyzed the work process of our departments, identifying organizational improvements to be implemented. 

PLM will allow us to monitor and analyze specific and highly informative KPIs, including technical comments on prototypes, reduction in the number of prototypes and their shipments, transit times of projects in the various stages of production, and the progress of the collection and supplier analysis. Other KPIs related to the efficiency, effectiveness, cost and quality of our production cycle will be implemented by the end of 2021, with the ultimate goals of reducing Time to Market and increasing efficiency in collection development processes.

Yamamay and the training offer for our People

At Yamamay we have always aimed at enhancing our human capital through the promotion of continuous learning of hard and soft skills, structured professional growth and the sharing of knowledge.

Yamacademy is the corporate school we refer to for classroom and distance learning activities, coaching experiences and on-the-job training. The Academy, which has become a pillar of the Company, was created with the aim of spreading, developing and innovating the culture of training and personal growth in the perspective of lifelong learning, a strategic aspect of constant acquisition of specific skills, both in the professional and individual fields. Yamacademy aims to involve as many people as possible in activities that spread this model based on continuous updating and growth. In fact, not only direct employees but also affiliates can take advantage of the training courses offered by the platform every year. With a view to lifelong learning, the Academy has created a portal where knowledge, guidelines, documents and tutorials are shared, allowing continuous training, at any time and place. An additional function of the portal is placement, allowing users to update their professional profile and apply for possible internal career opportunities.

In addition, by 2021, we plan to digitize the Academy in YAMAPP, the application developed by SKILLEYD, for training exclusive to our brand. The goal is to adapt the training offerings to the socioeconomic context by offering our People an articulated, customized, rich and monitored learning path that they can access wherever they are.

YAMAPP has many strengths, first and foremost the speed and ease with which employees can access the application.

The collaboration with LILT and ANT Foundation for our resources

Collaboration with LILT

Every year, we take part, together with LILT - Lega Italiana per la Lotta contro i Tumori,

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in the initiative "Nastro Rosa" (Pink Ribbon) which promotes the prevention of breast cancer. On the occasion of the "pink" month, this year held in October 2020, we launch training and awareness activities on the subject with the support of LILT volunteer doctors. In addition, we offer our employees the opportunity to undergo free visits, including ultrasound screening.

The initiative has seen a very high involvement from our resources, reaching over 700 visits since 2015 and, in particular, 97 visits in 2020.

The collaboration with ANT Foundation

From 2021, our commitment in terms of prevention, which we have been carrying out for years together with LILT,

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will be joined by the collaboration with Fondazione ANT - Associazione Nazionale Tumori, and will be aimed at male employees, confirming the inclusive approach underlying our actions. By supporting this initiative, we will not only further support the fight against cancer, but we will also give our male resources the opportunity to perform free andrological examinations.

Another Foundation of which we are proud supporters is One Ocean with which we are committed to developing communication activities to raise awareness of issues related to the protection of land and biodiversity, particularly the oceans. During 2020, it is worth mentioning the activity carried out on the occasion of the launch of the EDIT beach line, produced with plastic recovered from the oceans, 100% recycled and 100% recyclable. The line was presented to the public on Oceans Day 2021 by building a campaign aimed at communicating the need to make more conscious purchasing choices and to act promptly to find solutions and foster a more sustainable blue economy, as well as to expand knowledge about it through ocean literacy. For more on our collaboration with One Ocean, see the chapter "Planet - Protection of Land and Biodiversity" in Yamamay.

Climate change has led us to understand how on our planet each element influences the other and how the oceans and the Earth are closely connected. The increase of CO2 in the air corresponds to the increase of CO2 in the oceans, which leads to the danger of increasing water acidification and the consequent damage to the marine environment.

In 2020, we conducted a virtuous activity with the aim of measuring, understanding and reducing the impact of emissions generated by our products. Conducting such an activity is an important opportunity for us to analyze the manufacturing and distribution phases, as well as identify inefficiencies and pathways to improve environmental performance. In this regard, we have committed to include specific metrics in collaboration with AzzeroCO₂ that have allowed us to measure the carbon footprint of a series of underwear and beachwear products designed with eco-design principles.

In this context, Certiquality started the certification process through the measurement of the carbon footprint

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for the SCULPT line, a bestseller line consisting of the following items: leggings, high-waist briefs, bodysuit, briefs and bra. Specifically, we carried out a Partial Product Carbon Footprint (Partial CFP), as we excluded the use and end-of-life phases of the products from the measurement, in order to know and offset the emissions associated with the products sold in 2021 through the purchase of credits in the voluntary market.

Thanks to the study carried out, we have identified that the phase that has the greatest impact on the production of emissions is the upstream, attributable to the production and processing of raw materials. Considering these processes, the processing of fabrics, garments in Sri Lanka, and the handling of raw materials and finished articles, represent the greatest impacts in terms of emissions generated.

The final result of the analysis highlighted the emissions produced by the SCULPT line: 134 tons of CO_2eq. Below are the impacts for each category of garment:

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Considering that one of the largest impacts occurs in Sri Lanka, we have chosen to offset emissions with

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the "Energy from mini-hydro in Sri Lanka" project. This initiative brings numerous benefits: the Sri Lankan small hydroelectric plant uses water from the Kuru Ganga River to generate clean energy that supplies the entire island, contributes to the revitalization of the local economy and increased income for citizens, and supports other income-generating activities, including ecotourism, nurseries and agriculture.